Franzi Mueller skips floral patterns in favor of real flowers for the Elle Sweden January 2014 issue. Not content with simply slipping a flower being her ear, Mueller wears what appears to be a bouquet fashioned into a headdress in this inventive spread photographed by Benjamin Vnuk. For a more subdued look, she poses in a slightly toned-down interpretation of a garland.
Since there is no such thing as "too much floral," Mueller dons her headwear with corsages and other flower-inspired wear. The looks were put together by fashion editor Emma Elwin, while Tomohiro Ohasgi and Hugo Villard were responsible for hair and make-up. The Elle Sweden January 2014 issue will have you thinking of fun new ways to repurpose your Valentine's day flowers.
Monochromatic Bouquet-Inspired Fashions
Franzi Mueller Stars in Elle Sweden January 2014
Trend Themes
1. Monochromatic Bouquet-inspired Fashion - Opportunity for fashion brands to create unique and inventive designs using real flowers as accessories.
2. Flower-inspired Headwear - Potential for designers to create floral arrangements transformed into headdresses, providing a fresh and innovative twist on traditional headwear.
3. Repurposing Valentine's Day Flowers - Opportunity for businesses to offer creative services or products that repurpose and extend the life of Valentine's day flowers, providing a sustainable alternative to traditional floral arrangements.
Industry Implications
1. Fashion - Fashion brands can incorporate real flowers into their designs, offering customers unique and nature-inspired products.
2. Floriculture - Flower growers and florists can explore new markets by providing flowers specifically designed for fashion purposes, such as bouquet-inspired headpieces.
3. Sustainable Living - Sustainable living businesses can promote eco-conscious practices by offering services or products that repurpose and extend the life of floral arrangements, reducing waste.