The Elle Russia June 2014 editorial featuring model Denisa Dvorakova offers an enthralling merger between chic swimwear and haute athletic looks. Photographer Xavi Gordo took in the atypical beauty of on-court looks, making Dvorakova come across as fully ready for any high stakes match.
Stylist Anna Artamonova managed to assemble this cross sectional offering of both sporty apparel and visually appealing beachwear. Bright blue bathing suit bottoms were displayed alongside dark running shoes, light visors and versatile pieces featuring zippers. Together these ensembles are functional as they cater to a variety of settings and activities.
Props also brought this Elle Russia production to life, driving home the athletic slant of the photoshoot. By incorporating a bicycle, Gordo made no mistake of the Olympian motifs at play.
Athletically Aesthetic Editorials
The Elle Russia June 2014 Xavi Gordo Photoshoot is Sport Chic
Trend Themes
1. Sport Chic - Fashion industry could integrate sportswear into high-end fashion designs to create chic sport-inspired fashion trends.
2. Versatile Pieces with Zippers - Clothing companies could experiment with offering versatile sports apparel with well-placed zippers that could transform sportswear into beachwear or streetwear.
3. Olympian Motifs - Designers could incorporate Olympic motifs into clothing and accessories to create trendsetting fashion items reflecting athleticism and excellence.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies could create sport chic clothing lines using functional sportswear that appeals to customers seeking both fashion and practicality.
2. Sporting Goods - Sporting goods companies could produce versatile sports apparel featuring zippers that could transition from sportswear to streetwear and vice versa.
3. Athletic Events - Athletic event organizers could adopt olympian motifs in branding and merchandise to promote sport-centric fashion trends and encourage public participation in sports events.