Dark and dewy, the ELLE Netherlands July 2012 editorial focuses on an aquatic theme that diverges from the happy, vibrant beach shoots that have been inundating the fashion industry for the summer season. Instead, it focuses on the mysterious depths of the ocean. All dark blues, emerald greens and black blacks, the watery backdrop allows the relatively bright fashion to stand out.
The ELLE Netherlands July 2012 editorial was lensed by Arnhem-based photographer Meinke Klein. It stars model Marte Mei van Haaster. The Dutch beauty was styled by Thomas Vermeer. Clad in pieces from the likes of Giorgio Armani, Yves Saint Laurent, Givenchy, Peter Pilotto and more, she is transformed into a seaworthy siren, especially with her wet hair and slick skin.
Dewy Sculptural Photoshoots
The ELLE Netherlands July 2012 Editorial Stars Marte Mei van Haaster
Trend Themes
1. Aquatic Editorials - Creating underwater themed photoshoots for fashion editorials diverges from traditional beach shoots and provides a unique and eye-catching opportunity for fashion brands.
2. Dark and Moody Photography - Using dark, muted colors and stark contrasts in fashion photography can create a unique, moody and edgy aesthetic that appeals to a different consumer market.
3. Sculptural Fashion Photography - Utilizing unique poses and angles to highlight the sculptural nature of fashion pieces in editorial photography can showcase the creativity of the brand and provide a unique visual story.
Industry Implications
1. Fashion Photography - Fashion brands and photographers can use the trend of dark and dewy editorials to differentiate their brand and create a unique visual identity.
2. Fashion Design - Utilizing unique shapes and angles in fashion design can create a sculptural aesthetic that will translate well in sculptural fashion photography.
3. Beauty Industry - Partnering with fashion brands to create unique make-up looks for dark and dewy editorials can create a unique opportunity for beauty brands to showcase their products in an unexpected way.