The ELLE Mexico 'What's Your Guilty Pleasure?' cover shoot poses a fun question and provides two possible answers. While some people may take in the images and conclude that the guilty pleasure must be the designer digs showcased throughout, others will wholeheartedly disagree, believing that it is the comfy t-shirts present in each look that is the true guilty pleasure. Seamlessly appealing to two very different personalities, the photoshoot could be interpreted either way.
Shot by fashion photographer Santiago Ruiseñor, the ELLE Mexico 'What's Your Guilty Pleasure?' cover shoot stars model Ashley Smith. Set to appear in the December 2012 issue of the magazine, the American beauty was outfitted by stylist Pamela Ocampo. She paired casual tees with chic pieces from the likes of Max Mara, Diesel, Louis Vuitton and Mango.
Casual Tee-Focused Editorials
The ELLE Mexico 'What's Your Guilty Pleasure?' Stars Ashley Smith
Trend Themes
1. Casual Tee Fashion - There is an opportunity for brands to capitalize on the trend of incorporating casual tees into chic outfits.
2. Personal Style Ambiguity - The trend of fashion editorials with ambiguous themes allows for interpretation and personalization, providing an opportunity for more interactive and inclusive fashion campaigns.
3. High-low Fashion Contrasts - The juxtaposition of high-end designer pieces with casual tees in fashion editorials presents an opportunity for brands to create affordable luxury collections.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of incorporating casual tees into elevated looks to create new product lines and marketing campaigns.
2. Magazine Publishing - The trend of ambiguous fashion editorials opens up opportunities for interactive and engaging content creation, attracting a wider audience and increasing readership.
3. Retail - Retailers can leverage the high-low fashion trend showcased in editorials to curate collections that combine affordable pieces with luxury items, appealing to a broader range of customers.