Elle Macpherson's Labradoodle Bella Macpherson has signed a five-figure fashion contract to be the canine celebrity face of Dogside.com, a high-end accessory brand for urban dogs.
The five-year-old canine will star in a series of mini-billboards, which will placed on city lampposts at dog's-eye level to turn the heads of the eight million urban dogs in the UK.
Mischief of London brokered the deal and Simon Songhurst, the fashion photographer who normally shoots human supermodels, has shot the first ad campaign, which can be viewed on Dogside.com.
Dogs as Top Models
Elle Macpherson's Pup Signs 5-Figure Fashion Contract
Trend Themes
1. Canine Celebrity Endorsements - The rise of dogs as brand ambassadors presents opportunities for companies to tap into the growing pet market and create unique marketing campaigns that appeal to pet owners.
2. Fashion for Urban Dogs - The demand for high-end accessories for urban dogs is on the rise, creating opportunities for companies to develop stylish and functional products for this niche market.
3. Non-human Models - Using non-human models, such as dogs, in advertising campaigns offers a fresh and unexpected approach that can capture consumer attention and drive brand awareness.
Industry Implications
1. Pet Accessories - The pet accessories industry can capitalize on the trend of dogs as top models by creating luxury products designed specifically for urban dogs.
2. Fashion Photography - Fashion photographers can explore the opportunity of shooting non-human models, like dogs, for advertising campaigns, bringing a new level of creativity and uniqueness to their work.
3. Advertising and Marketing - Advertising and marketing agencies can embrace the trend of canine celebrity endorsements by developing innovative strategies that leverage the popularity of dogs to promote products and services.