Titled ‘Urban Outfitters,’ this spread in Elle Italia April 2010 causes one to think it is advertising clothes for the likes of Urban Behaviour, Urban Planet or, more obviously, Urban Outfitters. But this is not the case. This is a fashion editorial shot by photographer David Burton for Elle Italia’s April issue.
The Elle Italia April 2010 spread features model Caroline Winberg slacking off in the city and just having a blast. Winberg rocks the urban look with short shorts, casual shirts, a fedora hat and big glasses.
The editorial spread also features an small advertisement for Diane von Furstenberg in the background of one of the shots. A very nice touch, I must say.
Urban Geek Fashion
Caroline Wingberg Runs Around the City for Elle Italia April 2010
Trend Themes
1. Urban Geek Style - Opportunity for fashion brands to create clothing that blends elements of urban style with geek culture.
2. Editorial Advertisements - Potential for advertisers to incorporate product ads into editorial spreads for added exposure.
3. City-inspired Photospreads - Chance for publications to showcase fashion in urban settings to reach younger, fashion-forward audiences.
Industry Implications
1. Fashion - Opportunity for clothing brands to capitalize on the growing trend of blending urban and geek styles.
2. Advertising - Chance for advertisers to creatively incorporate their products into trendy fashion editorial spreads.
3. Publishing - Opportunity for magazines to feature fashion in city-inspired photospreads to attract and engage younger readers.