The looks featured throughout the ELLE Canada 'Hue Bet' editorial may be eccentric, but the vibrant colors of the cosmetics complement the direction beauty is taking these days. The dyed hair phenomenon is translating to bolder makeup choices as well. Although most girls won't consider painting their faces as if it were a blank canvas, they will take inspiration from these looks.
Set to appear in the April 2014 issue of the magazine, the ELLE Canada 'Hue Bet' editorial was a collaborative effort involving global artistic director for Revlon, Gucci Westman. The renowned makeup artist worked with art director Brittany Eccles and beauty director Vanessa Craft to create the stunning looks. The editorial was shot by Moo and styled by Julianna Schiavinatto.
Eccentric Painted Face Editorials
The ELLE Canada 'Hue Bet' Photoshoot Stars Nicola Haffmans
Trend Themes
1. Eccentric Makeup - Disruptive innovation opportunity: Develop a line of bold and vibrant cosmetics that appeal to individuals looking to express their unique personalities through their makeup choices.
2. Dyed Hair Phenomenon - Disruptive innovation opportunity: Create a line of hair dyes that offer a wide range of vibrant and unconventional colors, catering to the growing trend of people experimenting with their hair.
3. Collaborative Artistry - Disruptive innovation opportunity: Develop a platform that connects makeup artists, hairstylists, and art directors to collaborate and create stunning and unique editorial looks.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce a new line of bold and vibrant makeup products that cater to the eccentric and expressive makeup trends.
2. Hair Care - Disruptive innovation opportunity: Create a range of high-quality hair dyes in bold and unconventional colors to meet the demand of individuals experimenting with their hair.
3. Creative Services - Disruptive innovation opportunity: Build an online platform that brings together makeup artists, hairstylists, and art directors to offer collaborative artistry services for photo shoots and editorials.