Seems like the albino look is really getting a running start this year by the looks of the Elke Fall 2011 look book. It has been featured in many campaigns and catalogs already, and I'm pretty sure this is just the beginning of it all.
The washed-out, platinum blond look gives a super-minimalistic feel to the whole Elke Fall 2011 look book, which allows people to focus on what really matters, not necessarily the stunning and beautiful Melbourne-born model Abbey Lee Kershaw, but the jewelry and accessories hitting the market this season.
Not only that, but the Elke Fall 2011 look book does get a boost in edginess from the drastically stark-white look of the model.
Platinum-Locked Lookbooks
The Elke Fall 2011 Catalog is Minimalistic and Edgy
Trend Themes
1. Albino Look - Disruptive innovation opportunity: Develop innovative beauty products catering to the growing demand for platinum blond hair.
2. Minimalistic Fashion - Disruptive innovation opportunity: Design minimalist clothing and accessories that emphasize the beauty of the products being showcased.
3. Edgy Fashion Photography - Disruptive innovation opportunity: Explore unconventional and stark-white photography styles to create a unique visual presentation of fashion and jewelry.
Industry Implications
1. Beauty Products - Disruptive innovation opportunity: Develop hair dye products specifically designed to achieve and maintain platinum blond hair.
2. Fashion Design - Disruptive innovation opportunity: Create fashion collections that embody the minimalistic aesthetic showcased in the Elke Fall 2011 look book.
3. Photography - Disruptive innovation opportunity: Explore new photography techniques and styles that push boundaries and create visually striking fashion and jewelry campaigns.