The Elk 2014/2015 Somn collection brings unusual touches to the sleepwear domain. While pajama sets often feature the loose fitting pants and baggy tops, the label has revitalized the look with the use of raw, stone washed linen and soft cottons.
Adding to the striking nature of this Somn set is its use of sporty motifs. Draw string drop crotch pants and shorts cut just above the knee are reminiscent of pieces one would associate with the gym. These athletic touches make the line all the more distinctive as the items are versatile, suited not only for the bedroom, but also for the courts.
For those in search of a more upscale nighttime look, ivory dresses are also present. Customers can thus pick from apparel that extends beyond nighttime wear.
Sporty Sleepwear Collections
The Elk 2014/2015 Somn Line Merges Athletics With Nightwear
Trend Themes
1. Athletic Sleepwear Trend - The use of sporty motifs in sleepwear collections creates a distinctive and versatile look.
2. Revitalized Pajama Sets Trend - The use of raw, stone washed linen and soft cottons brings a fresh and unique touch to traditional sleepwear.
3. Upscale Nighttime Apparel Trend - The inclusion of ivory dresses in sleepwear collections offers customers a more sophisticated nighttime option.
Industry Implications
1. Fashion Industry - Fashion brands have an opportunity to incorporate sporty elements into their sleepwear collections to appeal to a wider range of customers.
2. Textile Industry - Textile manufacturers can explore the use of raw, stone washed linen and soft cottons to create innovative materials for sleepwear.
3. Retail Industry - Retailers can provide customers with a broader range of nighttime options by including upscale dresses in their sleepwear collections.