Grungy Goth Editorials

Model Elisa Sednaoui Poses in Mesh Tops for Lurve Magazine

Edgy model Elisa Sednaoui is decked out as a modern-day goth girl for the Spring/Summer 2014 issue of hipster magazine Lurve. The editorial focused on reviving goth culture of the 90s for 2014.

Photographer Laurence Ellis shot endearing Sednaoui for the editorial in a classic portrait style. The shoot featured various head shots of Sednaoui rocking a hip center part, brown smokey eye and dark berry lip as she looks boisterously into the camera's lens. Sednaoui is dressed explicitly in black clothing rocking dark textures like mesh and leather. In some of the images Sednaoui even has her arms crossed as she looks fed up with having to have her picture taken. The rebellious attitude Sednaoui exhibits throughout the shoot perfectly complements the 90s-inspired grungy garments.
Trend Themes
1. Goth-inspired Fashion - Opportunity for clothing and accessory companies to revamp and modernize the goth look for today's fashion-conscious consumer.
2. Alternative Beauty - Chances for cosmetic brands to create makeup lines that cater to unconventional beauty ideals popularized by the goth subculture.
3. Nonconformist Attitude - Opportunity for companies to capitalize on the demand for nonconformist attitude in their marketing strategies and product lines.
Industry Implications
1. Fashion - Clothing and accessories companies have the chance to capitalize on the renewed interest in goth-inspired fashion accessories and apparel.
2. Beauty - Cosmetic brands have the potential to tap into the demand for non-traditional, alternative beauty products that cater to the goth subculture.
3. Marketing - Marketing agencies can capitalize on the trend by creating campaigns that appeal to consumers seeking nonconformist attitude in their brand choices.

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