Aesthetic African Collections

The ElevenParis Spring/Summer Line is Inspired by Cultural Elements

Singer Solange Knowles is the current face of ElevenParis' Spring/Summer 2015 collection. The line is deliberately inspired by South Africa's Johannesburg, borrowing from the city's culture and style in a creative, colorful fashion.

Photographer Kim Jakobsen To took these earnest images of Knowles. Each one displays different pieces present in the current ElevenParis line with sheer jerseys, black athletic undergarments and print shorts.

Furthering the striking nature of these ElevenParis pictures is Knowles' bold orange-hued eyeshadow. The color makes the set pop, especially when paired with darker shades present in upscale t-shirts and basketball tops. Matched with the ensembles is Knowles' account of her future plans, which include finishing her album after taking some time off to enjoy her family and life.
Trend Themes
1. Cultural Fashion - Disruptive innovation opportunity: Create fashion lines that are intentionally inspired by different cultures to create unique and diverse designs.
2. Bold Makeup - Disruptive innovation opportunity: Develop innovative makeup products and techniques that allow for bold and vibrant eyeshadow colors.
3. Creative Photography - Disruptive innovation opportunity: Explore new and creative ways to capture fashion images, enhancing the visual appeal of clothing lines.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion with cultural influences to create distinctive and globally inspired clothing collections.
2. Beauty - Disruptive innovation opportunity: Develop new makeup products and formulations that allow for bold and long-lasting eyeshadow colors.
3. Photography - Disruptive innovation opportunity: Invent innovative photography techniques and styles that capture the essence and uniqueness of fashion designs.

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