Elevated Negroni Cocktails

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Aviation's ‘Upgraded Negroni’ Puts a Fresh Twist On a Classic Aperitif

There’s an old adage that tells us that when something isn’t broke, there’s no need to try fixing it, but this proverb was clearly coined before a shot of Aviation Gin first made its way into a negroni cocktail and gave birth to a splendid new aperitif that maintains the appeal of the classic negroni while elevating it to a higher altitude.

The end result of this fortuitous incident is what can aptly be dubbed the ‘Negroni Upgrade,’ a cocktail that utilizes the novel blend of botanicals that make up Aviation Gin.

Thankfully, Aviation Gin isn’t jealously guarding the secrets to this recipe, but is encouraging aperitif lovers to make them at home to impress their friends, partners or themselves as the case may be. To craft this take on the negroni cocktail, all one has to do is combine a shot of Aviation Gin with half a shot apiece of bitter aperitivo liqueur and sweet vermouth into a mixing glass packed with ice. The delightful liquid can then be strained into a glass and garnished with an orange twist.

Aviation Gin prudently suggests this drink as an ideal way to soothe the soul in the fall months, but the fact of the matter is that this upgraded negroni cocktail will threaten to be on your cocktail menu 12 months a year.
Trend Themes
1. Elevated Negroni Cocktails - Aviation's ‘Upgraded Negroni’ combines botanicals to elevate the classic aperitif to a higher altitude.
2. Fortuitous Incident - The fortuitous incident of mixing Aviation Gin with a negroni cocktail resulted in a splendid new aperitif.
3. Homemade Impressions - Aviation Gin encourages aperitif lovers to make 'Negroni Upgrades' at home to impress their friends or partners.
Industry Implications
1. Alcoholic Beverages - The elevated negroni cocktail trend presents an opportunity for the alcoholic beverage industry to experiment with unique blends and botanicals.
2. Mixology - Mixologists have the chance to create innovative cocktails by incorporating novel ingredients and techniques inspired by the upgraded negroni trend.
3. Home Bartending - The popularity of homemade 'Negroni Upgrades' opens up new possibilities for the home bartending industry to offer creative recipes and garnishing techniques.

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