This unusual and uncommon beauty pageant for elephants took place in the Chitwan district of Kathmandu, Nepal. The Regional Hotel Association of Sauraha organised the three day event to promote tourism in Nepal.
A total of six elephants took part in the first ever beauty contest at the International Elephant Festival, which attracted thousands of visitors. A 28-year-old elephant named Chanchalkali was declared winner.
Implications - Every cultural group has their own unique customs and celebrations that make them unique. Consumers who are part of their cultural group require specific products or services to maintain their lifestyle. Industries should tap into these cultural niche markets to supply consumers with tailored goods.
Elephant Beauty Contests
First Ever Beauty Pageant for Elephants Held in Nepal
Trend Themes
1. Cultural Niche Markets - Industries should tap into cultural niche markets to supply consumers with tailored goods.
2. Unconventional Tourism - Unusual and uncommon attractions like elephant beauty pageants can be leveraged to attract tourists.
3. Animal-themed Events - Organizing unique animal-themed events can provide entertainment and draw attention to a cause or location.
Industry Implications
1. Tourism - The tourism industry can promote unconventional attractions and events to attract more visitors.
2. Fashion and Beauty - Fashion and beauty industries can explore cultural niche markets to develop customized products for specific cultural groups.
3. Event Management - Event management companies can organize and promote animal-themed events to create memorable experiences for attendees.