As a potent electrolyte drink, coconut water is often referred to as nature's sports beverage. While there are some companies that note coconut water as a potent source to replenish electrolytes and hydration, these claims are generally no bigger than a small line of text on a bottle. Roar sets itself apart by making coconut water the base of its energizing sports drinks.
The 60-calorie 'Cosmic Grape' flavor is branded as one that supplies an "electrolyte infusion" that's also rich with vitamins, yet free from caffeine, preservatives, gluten and artificial flavors. Roar describes that this new beverage combines the expressive components of an energy drink "with the functionality of a sports drink."
While certain brands have dominated the energy and sports drink categories for years, consumers are now calling for healthy beverages that are free from artificial agents and sweeteners.
Energizing Electrolyte Beverages
This Roar Drink is Made with a Base of Nourishing Coconut Water
Trend Themes
1. Coconut Water Electrolyte Drinks - Expanding the market for electrolyte drinks by utilizing coconut water as the base for a healthier alternative.
2. Natural Sports Beverages - Creating functional sports beverages without preservatives, gluten, and artificial flavors to meet the growing consumer demand for healthier choices.
3. Functional Energy Drinks - Combining the beneficial aspects of sports drinks with the energizing properties of energy drinks to appeal to health-conscious consumers.
Industry Implications
1. Beverage Industry - Creating a competitive edge in the market by producing functional sports beverages with healthy ingredients such as coconut water.
2. Fitness Industry - Developing healthy energy options that contain beneficial elements such as vitamins, electrolytes and nourishing ingredients for athletes and fitness enthusiasts.
3. Health Food Industry - Appealing to consumers who are searching for healthier beverage options by using natural ingredients free from artifical agents and sweeteners.