Model Tanya Dziahileva is 'Electric' in Harper's Bazaar Russia. The bright-hued editorial, photographed by Paola Kudacki, appears in the magazine's November 2009 issue.
Dziahileva is clad in a tight, hooded black top under many neon colored coats. 'Electric' in Haprer's Bazaar Russia has a very industria 80's feel. Alison Edmond styled the shoot and features garments by Michael Kors, Sportmax, Ohne itel, Louis Vuitton, Missoni, Alexander McQueen, and Gucci.
Implications - Now that the recent economic downturn has come and gone, youth consumers are feeling less apprehensive about their financial security. These consumers are ready to abandon any conservative leanings when it comes to fashion. Companies should offer this group bold and ostentatious choices which they can use to express their inward feelings of security to their peers.
Electric Outerwear Editorials
Paola Kudacki Captures Neon Coats in Harper's Bazaar Russia
Trend Themes
1. Bold Outerwear - Companies should offer bold and ostentatious choices for consumers to express their financial security.
2. Neon Fashion - Fashion companies should consider neon colors as a fashionable option.
3. 80's Revival - Fashion trends from the 80's may be making a comeback.
Industry Implications
1. Fashion - Bold outerwear and neon colors may be popular among young consumers.
2. Photography - Photographers can experiment with neon colors and 80's inspired themes.
3. Marketing and Advertising - Companies can create marketing campaigns that highlight bold, neon-colored fashion choices.