Bumble recently rolled out its new Election Filters to help singles find others that share the same political views. While politics is often treated as a taboo subject, the topic is generally a strong indicator of compatibility. Now Bumble is letting individuals share their political leanings upfront, in order to help users find the perfect match.
Bumble's Elections Filters is a new feature that allows users to brand their profile with the name their presidential candidate of choice. Instead of simply stating which candidate the user supports, the filters use a red or blue tint to indicate support for democrats or republicans. The filters also include a cartoon icon of the presidential hopeful and a popular campaign slogan such as 'Feel the Bern!' or 'Don't be a Chump, Vote for Trump.' There are even non-partisan options such as 'Pizza for President' or '#Kanye2020.'
Besides functioning as a conversation starter, the new filters provide a unique way for users to search for a compatible partner.
Dating App Election Filters
This Dating App Allows Users to Reveal Their Political Leanings
Trend Themes
1. Political Compatibility - Bumble's Election Filters highlight the importance of political compatibility in online dating, creating opportunities for dating apps to further cater to users' political preferences.
2. Transparent User Values - The use of Election Filters on Bumble reflects a growing desire for transparency in online dating, leading to potential innovation opportunities for apps to help users express their values upfront.
3. Conversation-starting Features - Election Filters on Bumble demonstrate the effectiveness of using interactive and engaging features to initiate conversations between users, presenting possibilities for other dating apps to adopt similar features.
Industry Implications
1. Online Dating - The introduction of Election Filters by Bumble highlights the need for online dating platforms to continuously adapt to users' changing preferences, creating opportunities for disruptive innovation in the online dating industry.
2. Political Campaigning - Bumble's Election Filters offer a unique avenue for political campaigning, suggesting potential collaborations between dating apps and political campaigns to reach wider audiences.
3. Social Media - The incorporation of election-related features in dating apps like Bumble presents opportunities for social media platforms to explore partnerships and integrations that enhance users' experiences by merging their dating and political interests.