Biotta once again contributes to the health-focused shelf-stable beverage aisle with its elderberry juice. "Sweet, tart, and refreshing," the product has a number of benefits that will surely set it apart from other competitors in-stores. For one, the drink is a trusted source of magnesium and potassium. In addition, the elderberry juice contributes to metabolism efficiency, tissue formation, and even bone development. As a result, the product makes for a helpful and tasty immune system boost during flu season.
Staying true to its all-natural ingredient list, Biotta boasts no added sodium or sugars, as well as a completely gluten-free and non-GMO Project verified recipe. For the contents, the company utilizes Haschberg elderberries — a variety that is known to have "the best quality and most intense flavor."
Health-Focused Elderberry Juices
Biotta Boasts an All-Natural, Non-Concentrate Elderberry Cocktail
Trend Themes
1. Elderberry Beverage Products Trend - The growing health-focused beverage market presents opportunities for elderberry juice products, which can differentiate themselves by their all-natural ingredients and immunity-boosting benefits.
2. Functional Health Benefits Trend - Functional health benefits are becoming increasingly popular, and drinks like elderberry juice that provide magnesium, potassium, and immune-boosting properties are well positioned for success.
3. Non-concentrate Juice Trend - Consumers are increasingly looking for non-concentrate juices, and products like Biotta's all-natural, non-GMO, and gluten-free elderberry cocktail can capitalize on this trend.
Industry Implications
1. Functional Beverages Industry - The functional beverages industry can take advantage of the growing demand for all-natural, immunity-boosting drinks like elderberry juice.
2. Health and Wellness Industry - The health and wellness industry can benefit from the increasing popularity of functional health drinks, such as elderberry juice, and market them as part of a healthy lifestyle.
3. Organic and Non-gmo Food Industry - The organic and non-GMO food industry can position themselves as the go-to source for clean, all-natural, and gluten-free elderberry juice products like Biotta's non-concentrate elderberry cocktail.