Following the successful launch of its all-day breakfast menu, McDonald's is now upping the ante with its new egg white breakfast bowls. Like many fast food chains, the new menu addition demonstrates an effort to cater to health-conscious consumers who often eat on the go.
As part of a test run at various Los Angeles and San Diego locations, McDonald's will offer egg white breakfast bowls along with several other better-for-you options. The new dishes are inspired by the taste preferences of Southern California, but with a health-conscious twist. In addition to the egg white breakfast bowl, there is also a Tex-Mex offering that consists of scrambled eggs, chorizo, salsa, Pico de Gallo and a hash brown. Both of these breakfast bowls clock in at less than 500 calories, making them a more nutritious alternative to other fast food fare.
Egg White Breakfast Bowls
The New McDonald's Menu Addition is a Healthy Breakfast Option
Trend Themes
1. Healthy Fast Food Options - The success of McDonald's new all-day breakfast menu and addition of healthier options presents a market opportunity for other fast food chains to follow suit.
2. Regional-inspired Menus - Fast food chains can tap into local taste preferences and create healthier options inspired by different regions to appeal to health-conscious consumers.
3. Convenient Nutritious Meals - The popularity of on-the-go fast food breakfast options shows a consumer demand for easy-to-eat, nutritious meals that could be met with more options from fast food chains.
Industry Implications
1. Fast Food - The success of McDonald's healthier menu offerings presents a disruptive innovation opportunity for other fast food chains to rebrand as offering healthier options.
2. Food Delivery - The market demand for convenient, nutritious fast food options presents a disruptive innovation opportunity for food delivery services to create partnerships with fast food chains to offer healthy, on-the-go options.
3. Meal Kit Delivery - Fast food chains could partner with meal kit delivery services to create meal kit options that feature their healthy menu offerings, expanding the reach of the brand into the home cooking market.