Online Educational Marketing Platforms

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Gen M Offers a Way for Students to Develop In-Demand Skills

Gen M is an online educational marketing platform which is dedicated to making courses and training accessible to students. Playing the role of a "stepping stone," individuals are able to start developing their career more confidently.

On-demand skills are required through the online course and the implementation of that knowledge in the real world. For one, the content on Gen M is "curated by industry experts" and access to it is free.

Students can afterward transition to a career-related work experience which pairs them off with industry professionals for 1:1 hands-on training. After one has gone through the necessary phases, the educational marketing platform has the ability to connect the students with businesses that are looking for an employee with relevant experience.
Trend Themes
1. Online Education - Disruptive innovation opportunity: Develop a platform that offers personalized online courses and training for in-demand skills.
2. Curated Content - Disruptive innovation opportunity: Create a platform that curates industry expert content and provides free access to valuable knowledge.
3. Hands-on Training - Disruptive innovation opportunity: Build a system that connects students with industry professionals for 1:1 hands-on training to bridge the gap between education and real-world experience.
Industry Implications
1. Education Technology - Disruptive innovation opportunity: Develop interactive and engaging online learning platforms that enhance student accessibility and engagement.
2. Content Curation - Disruptive innovation opportunity: Create a platform that curates and distributes high-quality industry expert content to meet the demand for easily accessible knowledge.
3. Professional Training - Disruptive innovation opportunity: Build a platform that connects individuals with industry professionals for personalized, on-the-job training experiences to accelerate skill development and career readiness.

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