For those who follow Hong Kong media, the name Edison Chen should ring a bell. The Asian celebrity recently unveiled a new Nike Varsity Jacket for his clothing line CLOT.
The varsity jacket is covered in black and comes complete with leather sleeves. The red designs on the back features the birth date of Chen and a rat representing his affiliation to the CLOT Rat Pack. Check out the Edison Chen video to watch the how the jacket was put together.
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Trend Themes
1. Athleisure Fashion - The trend of combining athletic and leisurewear continues to thrive, presenting opportunities for brands to create stylish and functional athletic-inspired clothing.
2. Celebrity Collaboration - Collaborating with celebrities to design and endorse products is a popular trend that can help brands reach new audiences and increase brand visibility.
3. Personalized Fashion - The demand for personalized clothing and accessories is growing, creating opportunities for brands to offer customizable options and cater to individual preferences.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the athleisure fashion trend by offering a wide range of stylish athletic-inspired clothing and accessories.
2. Sports Apparel - Sports apparel brands can explore celebrity collaborations to create limited edition collections and attract consumers who admire and follow popular celebrities.
3. Customization Services - Companies specializing in customization services can tap into the personalized fashion trend by offering personalized letterman jackets and other customizable clothing options.