To prove that their shoe cream is up to the highest organic standards, Po-Zu served it smeared on crackers at the recent launch party of Terra Plana in London. Gross? Not really, the company known for their eco footwear made the polish out of 100% coconut oil.
It's certified by the Soil Association and is cholesterol free, naturally sugar free, has energy boosting properties, and has no additives, preservatives or trans-fatty acids.
So what do you say, why not slather a little on your toast while polishing your favourite boots in the morning?
Edible Shoe Cream
Organic Po-Zu
Trend Themes
1. Organic Shoe Care - Disruptive innovation opportunity: Develop a line of organic shoe care products that are free from additives and preservatives, catering to health-conscious consumers.
2. Food-based Beauty Products - Disruptive innovation opportunity: Create a range of beauty products made from organic food ingredients, tapping into the growing demand for natural and sustainable cosmetics.
3. Multi-purpose Products - Disruptive innovation opportunity: Design multi-purpose products that serve both functional and edible purposes, offering convenience and sustainability.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Develop eco-friendly and organic footwear options, meeting the demand for sustainable and ethical fashion.
2. Organic Food - Disruptive innovation opportunity: Expand the market for organic food products by incorporating them into non-food items, such as beauty and personal care products.
3. Beauty and Personal Care - Disruptive innovation opportunity: Introduce natural and food-inspired beauty products that offer health benefits and appeal to environmentally conscious consumers.