Inspired by TikTok-viral butter candles, Papa Johns crafted edible candles for National Garlic Day that produce a pool of melted butter, offering diners a delicious way to dunk their pizza crusts. The limited-edition Garlic Butter Candle doubles as a dip and fills the air with the pizza chain's signature garlic sauce.
The Garlic Butter Candles will be available in small batches online and packaged with a peel-back seal that reminds of the containers for pizza dips.
This savory edible candle taps into a craze that saw DIY enthusiasts making candles from scratch with softened or melted butter, and savory herbs and seasonings. This pre-made option for pizza lovers promises to be just as giftable and irresistible for Papa Johns fans who like dipping and dunking.
Edible Butter Candles
Papa Johns Created the Garlic Butter Candle for National Garlic Day
Trend Themes
1. Edible Butter Candles - Capitalizing on the trend of DIY butter candles, Papa Johns introduces a pre-made edible candle for pizza lovers.
2. Savory Candle Craze - Inspired by TikTok-viral butter candles, the creation of edible candles taps into a growing craze for unconventional edible products.
3. Giftable Pizza Accessories - Packaged with a peel-back seal reminiscent of pizza dip containers, the Garlic Butter Candle offers a unique and giftable addition for pizza enthusiasts.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new opportunities with the development of edible candles for enhancing dining experiences.
2. Home Decor - The home decor industry has a chance to innovate with the rise of unconventional candles like the Garlic Butter Candle designed by Papa Johns.
3. Gifting and Novelty - Gifting and novelty industries can benefit from offering unique products like the Garlic Butter Candle as a fun and quirky gift option.