The Jean//phillip Spring/Summer 2015 menswear collection recently took to the stage during Copenhagen Fashion Week. "The signature of Jean//phillip is edgy and minimalistic, with a slim cut" and embodies a dark feeling of ambiguity and power.
The label redefines urban streetwear by mixing loose silhouettes with classic tailoring and couture-like craftsmanship. The result is a striking and streamlined collection of modern youth apparel.
This menswear collection looked to apocalyptic and distopic imagery for reference. Its models took to the stage in black, white and red ensembles that ranged from solid pairings to printed statement pieces. These looks were paired with stretched leather masks that disguised their faces.
These masks were powerful yet sinister in their look and blurred the lines between a bondage and superhero inspiration.
Masked Street Youth Apparel
Jean//phillip's Latest Menswear Collection is Dark and Distopic
Trend Themes
1. Distopic Streetwear - Opportunity for fashion brands to incorporate edgy and minimalistic visual elements into their products, and inspire new rebellious cultural movements.
2. Masked Fashion - Opportunity for fashion brands to explore new face-covering designs and produce trendy items that tap into the human desire for anonymity and secrecy.
3. Hybrid Apparel - Opportunity for fashion brands to mix different genres and styles to create new and unique outfits, from the combination of classic tailoring with modern sportswear, to face masks as fashion accessories.
Industry Implications
1. Fashion Industry - The fashion industry can leverage these trends to create innovative designs and clothing lines that fill the desire of the consumers for edgy and rebellious items.
2. Accessory Industry - The accessory industry can benefit from the popularity of face masks as fashion items by producing stylish and unique designs that appeal to consumers who want to stand out.
3. Visual Arts Industry - The visual arts industry can incorporate the visual elements of distopian style and masked fashion into their creations, from painting and photography to video games and movies, to create new trends and drive cultural change.