The White Mountaineering Fall/Winter 2015 collection was recently unveiled at Paris Fashion Week and featured an abundance of youthful and modern hiking gear. The sporty range is captured by photographer Rainer Torrado in a new catalog that marries style with function.
The latest White Mountaineering lookbook features a mix of practical outerwear pieces and muted prints that are and homage to the grunge aesthetic of the 90s. In addition to its heavy jackets and camo print capes, this collection's other winning looks are its plaid and floral printed trousers along with its draped scarf accessories that can be worn as a unisex staple.
Overall, this menswear collection exudes a youthful air and proves that hiking gear can be both functional and fashion-forward.
Grunge Hiking Gear
The White Mountaineering Fall/Winter 2015 Collection Boasts Uniformed Pieces
Trend Themes
1. Modern Hiking Gear - There is an opportunity for brands to disrupt the outdoor gear industry by creating modern and stylish hiking gear that appeals to a younger demographic.
2. Grunge Aesthetic - The grunge aesthetic of the 90s is making a comeback and brands can take advantage of this trend by incorporating grunge-inspired elements into their fashion collections.
3. Unisex Accessories - With the rise of gender-neutral fashion, there is a growing opportunity for brands to create unisex accessories that can be worn by people of all genders.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can explore the opportunity to incorporate modern design elements and fashion-forward aesthetics into their products to attract a younger consumer base.
2. Fashion - Fashion brands can tap into the grunge aesthetic trend by designing collections that feature elements inspired by the 90s grunge style.
3. Accessories - The accessories industry can capitalize on the growing demand for unisex fashion by creating versatile and gender-neutral accessories that appeal to a wide range of consumers.