Ecozone products recently underwent a successful rebranding process with the help from the creative designers over at Identica. Identica explains that Ecozone wanted to "broaden its appeal and convey a more witty, caring and friendly image, without sacrificing its ethical stance." Ecozone is trying to focus its products to those people who are what they like to call "eco-dabblers."
The Ecozone products are now equipped with bright blue packaging featuring cartoon images such as hearts, washing machines and suns with a pretty pink border across the top. The bright colors certainly draw my attention! The word Ecozone is also styled with a cute little heart inside of the O. I'm sure that the Ecozone products will do extremely well with their new and improved cutesy packaging.
Eye-Popping Cleaner Packaging
Ecozone Products Get a Bright Branding Makeover
Trend Themes
1. Green Packaging Design - Opportunity for companies to rebrand their products with bright, fun packaging that appeals to eco-conscious consumers.
2. Eco-dabbler Targeting - Brands can focus on attracting consumers who are interested in sustainability but may not fully commit to it.
3. Ethical Branding - Brands can highlight their ethical values and stance through creative and friendly branding efforts.
Industry Implications
1. Cleaning Products - Cleaning product companies can explore innovative packaging designs to stand out in the market.
2. Sustainable Consumer Goods - Brands in the sustainable consumer goods sector can target eco-dabblers with appealing packaging.
3. Design and Marketing - Design and marketing agencies can provide rebranding services to help companies convey a more ethical and friendly image.