Finnish fashion designer Heli Miikkulainen-Gilbert's personal choice when it comes to fur falls neither under the animal skins, nor the synthetic faux furs. Considering she loves the warmth and luxury of furs, she created a new form of eco-friendly fur in the 'Rya' rug coat ('ryijy' in Finnish). The piece shows a classic hand-stitched Scandinavian textile reinterpreted in a modern way, resulting in a more fitted woolen garment. The material is like furs in terms of its performance. The difference is in detail and environment friendliness, not to mention the everyday wearability and multi-functionality, which is inspired by the busy career ladies.
A Golden A' Design Award 2013-14 winner, the 7-in-1-coat makes a great travel companion; one can wear the whole coat while proceeding to the gate and be confident in the fact that they'll be appropriately dressed for whatever weather. Over the past dozen of Winters, the Eco Furs have been tested internationally in different winter climates. That has helped Heli in developing the qualities of the award winning coat and the other recent pieces into perfection. The clever production technique allows editing the images in the tuft, should they start to bore the owner later in life.
Multi-Use Faux Furs
Multi-functional Luxury by Heli Miikkulainen-Gilbert can be Worn 7 Ways
Trend Themes
1. Multi-use Faux Furs - Opportunity for fashion designers to create multi-functional and eco-friendly fur garments that can be worn in multiple ways.
2. Eco-friendly Fashion - Opportunity for the fashion industry to develop more environmentally friendly materials and production techniques for luxury fashion items.
3. Adaptable and Versatile Clothing - Opportunity for designers to create adaptable and versatile clothing that can be easily customized or modified by the owner.
Industry Implications
1. Luxury Fashion - Opportunity for luxury fashion brands to incorporate more sustainable and versatile materials into their collections.
2. Textile Manufacturing - Opportunity for textile manufacturers to develop innovative and eco-friendly fabrics for the fashion industry.
3. Design and Production - Opportunity for design and production companies to create customizable fashion items that cater to individual preferences and styles.