The Echo Falls Sparkling Summer Garden fruit wine is being added to the brand's Fruit Fusions range as an alcoholic refreshment for consumers in the UK to enjoy this summer when entertaining or socializing. The wine features a pale pink profile with a 9% ABV that positions it slightly below traditional wines to make it great for casual enjoyment. The wine is capable of being enjoyed on its own or can be served over ice for a lighter flavor experience with the option to dress it up with fruits, if desired.
Senior Brand Manager Alexandra Colton spoke on inspiration behind the Echo Falls Sparkling Summer Garden fruit wine saying, "Not only does it target existing fruit cider and RTDs drinkers who take pleasure in a refreshing flavour profile, but it also takes inspiration from the ongoing spritz and experimental G&Ts trends."
Ice-Friendly Sparkling Wines
Echo Falls Sparkling Summer Garden Has a 9% ABV
Trend Themes
1. Fruit Wine Craze - Echo Falls Sparkling Summer Garden and similar products are part of a new trend in the alcoholic beverage industry that caters to consumers looking for unconventional and fruity refreshments that are less harsh than traditional wines.
2. Spritz and Experimental Gin Tonics - Echo Falls Sparkling Summer Garden is taking inspiration from popular cocktail trends that focus on light and refreshing drinks with unique flavor profiles.
3. Ice-friendly Alcoholic Beverages - Echo Falls Sparkling Summer Garden is leading the way in a trend towards drinks that are specifically designed to be enjoyed over ice, appealing to consumers who prioritize a light and refreshing experience over the traditional bold flavors of wine and spirits.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry has opportunities to create and promote fruit wines such as Echo Falls Sparkling Summer Garden, embracing the trend of unconventional alcoholic drinks that cater to consumers looking for light and fruity refreshments.
2. Hospitality Industry - The hospitality industry can capitalize on the trend of ice-friendly drinks by including fruit wines such as Echo Falls Sparkling Summer Garden on their menus as an option for customers looking for light and refreshing beverages when socializing or entertaining this summer.
3. Food and Beverage Retail Industry - The food and beverage retail industry can capitalize on this trend by promoting and selling fruit wines such as Echo Falls Sparkling Summer Garden to consumers looking for unconventional and refreshing beverages to enjoy at home.