Just in time for the holidays, BRAVO SIERRA, the grooming and personal care company, recently launched its first-ever cologne dubbed Eau de Cologne. According to the brand, the new cologne is "a perfect contrast between warmth and spice – American Soft Cedarwood joins forces with Bright Citrus to make a harmonious, timeless scent."
This scent was created in collaboration with Lucas Sieuzac, BRAVO SIERRA's master scent designer for 28 years. In creating the brand's olfactory universe, he created something that was both masculine and intoxicating, modern and timeless. It is a modern twist on a classic musk, with sensual notes of warm Leather and Cedarwood, heightened by bright Citrus top notes, and grounded by Juniper Berry and botanicals.
Cedarwood Citrus Colognes
Bravo Sierra Recently Launched Its First-Ever Cologne
Trend Themes
1. Masculine Scented Fragrances - The rise of masculine scented fragrances presents an opportunity for companies like BRAVO SIERRA to continue innovating with traditional scents to appeal to a modern market.
2. Collaboration with Experts - Companies can leverage the expertise of industry professionals, like BRAVO SIERRA's scent designer, to create unique and enticing products outside of their core offerings.
3. Timeless Scents - Creating scents with a blend of classic and modern notes, like BRAVO SIERRA's Cedarwood Citrus Cologne, presents the opportunity to appeal to a wider audience, multiple generations, and stand the test of time.
Industry Implications
1. Grooming and Personal Care - Companies in the grooming and personal care industry can keep up with trends by creating new products, like cologne, for a modern market.
2. Fragrances and Perfumes - The fragrances and perfumes industry should continually look for ways to collaborate with professionals and create unique and timeless scents for their customers.
3. Fashion and Apparel - Fashion and apparel companies can explore how fragrance can be used as an extension of their brand, and partner with experts to create signature scents that represent their brand values.