Some of the top contenders for this year's edition of Eat Your Heart Out in London, England, feature some gruesome and stomach churning choices including a chopped off liqueur-flavored limb, a cupcake covered in wounds and interactive maggot cupcakes.
In this year's third edition of the Halloween edible art show, each of the cakes have a "beastly" theme. While the cupcakes themselves are a regular beige, creamy color, it's the details on top, on the sides and even that oozing and slipping out of them that make them that much more horrific. The maggot cupcakes by Twisted Fondant, for example, have extractable mango flavored maggots and puss that are to be removed before eating them. Another, this time by Heartache Cakes, is called the "Mouth of Kraken" have 100 individual handmade pieces of jagged and crunching teeth that is sure to make one's blood curdle.
This year's Eat Your Heart Out competition is supported by The Kraken Rum.
Blood Curdling Cakes
The Annual Eat Your Heart Out Competition Whets the Appetite With Blood
Trend Themes
1. Horror-themed Edible Art - There is an opportunity for food artists to merge art with horror in their creations, encouraging interactive experiences while offering food as a form of entertainment.
2. Novelty Desserts - There is an opportunity for pastry chefs to create desserts with unique and interesting elements, advancing their craft by pushing the boundaries of what is considered normal in cuisine.
3. Pop-up Events - There is an opportunity for entrepreneurs to host themed pop-up events, embracing unique and unusual themes to engage a wider audience base and make a lasting impression on attendees.
Industry Implications
1. Food and Beverage - The food and beverage industry can experiment more with novelty flavors and textures, while leveraging innovation in food art to attract new consumers.
2. Hospitality - Hotels can offer unique culinary experiences by partnering with chefs who specialize in niche cuisines, providing guests with new experiences and different ways of engaging with food.
3. Event Planning - Event planners can create unique and memorable experiences by using new themes and ideas, offering opportunities for participants to engage with the event in a variety of ways beyond the expected.