The Eat the Change Just Ice Tea range is being expanded to provide consumers with several new options to enjoy when looking to quench their thirst in a decidedly delicious way. The brand is introducing the new Original Black Tea, Mango White Tea and Lemon Ginger Herbal Tea, which all come in with a low calorie profile that's 60-calories or less per serving. All of the new products are Fair Trade and organic with OU Kosher certification to boot.
Co-Founder Seth Goldman commented on the new additions to the Eat the Change Just Ice Tea range saying, "These new varieties give us the chance to expand our line of chef-crafted teas – reviving some fan favourites while enhancing them with Chef Spike’s touch."
Functionally Refreshing Iced Teas
Eat the Change Just Ice Tea Now Includes Three New Varieties
Trend Themes
1. Low-calorie Beverages - The demand for health-oriented products and ready-to-drink beverages opens up opportunities for new lines of low-calorie products.
2. Organic and Fair Trade Products - Consumers are showing increasing concern for the environment and ethical food sourcing, providing an opportunity for companies to offer certified organic and fair trade products.
3. Chef-crafted Beverages - Offering premium and exclusive beverage options prepared with celebrity chefs could provide a competitive edge in the beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry is continuously challenged to innovate and create products that satisfy changing consumer demands.
2. Organic Food Industry - As more consumers become health conscious, the demand for organic and natural products continues to increase.
3. Food Service Industry - Food service companies can offer premium beverage options using celebrity chefs to create unique and exclusive flavors.