Snack brand Eat Real recently announced a bold rebrand aimed at celebrating authentic food experiences. Launching a fresh brand identity with vibrant packaging, Eat Real is making a statement with its commitment to quality ingredients and great taste.
The rebrand extends across the brand's Lentil, Quinoa, Hummus, and Veggie Chip ranges, showcasing a diverse array of flavors inspired by global culinary influences. From Zesty Lemon and Chilli to aromatic Tomato and Basil, Eat Real's revamped lineup embraces unique flavors.
Available in Waitrose and Asda grocers across the UK from February -- before hitting nationwide retailers -- this new packaging embodies Eat Real's flavor-packed snacks and nutritious ingredients. With a commitment to authenticity and innovation, Eat Real aims to provide consumers with better-for-you snack options and offers plant-based and gluten-free options.
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Trend Themes
1. Authentic Ingredient Celebration - Highlighting quality ingredients and global flavors, brands are embracing authentic food experiences through vibrant rebranding.
2. Diverse Flavor Exploration - Revamping product lineups with unique tastes, brands are tapping into diverse culinary influences to offer innovative snacking options.
3. Plant-based Innovation Wave - Responding to consumer demands, brands are shifting towards plant-based and gluten-free options to cater to the rising trend of better-for-you snacks.
Industry Implications
1. Food and Beverage - The food and beverage industry is ripe for disruptive innovation opportunities as brands focus on elevating product experiences with authentic ingredients and global flavors.
2. Retail and Packaging - In the retail and packaging sector, there is a growing need for innovative designs that communicate brand values and highlight diverse flavor offerings to attract health-conscious consumers.
3. Health and Wellness - The health and wellness industry is seeing a surge in plant-based and gluten-free product development, presenting an opportunity for brands to capitalize on the demand for better-for-you snacking options.