With a growing number of grocery stores looking to provide ready-made meal options for time-pressed consumers, Eat Fit Go has designed a line of heat-and-eat meals that are perfect for grab-and-go sections. With options ranging from breakfast to dinner, the prepared meals are a great choice for those looking for a quick meal to enjoy at home.
The Eat Fit Go meal are chef-driven entrees that are made fresh daily from healthy ingredients. The meals are never frozen and they are prepared without the use of preservatives. The meals are also nutrition-forward, meaning that they are high in protein, low in sodium and packed with plenty of veggies. Best of all, the meals are completely cooked, meaning consumers simply have to heat them up to enjoy.
Heat-and-Eat Supermarket Meals
The 'Eat Fit Go' Meals Can Be Taken Home and Consumed Immediately
Trend Themes
1. Heat-and-eat Meals - Opportunities exist to create new and unique meal options in heat-and-eat categories, with an emphasis on using fresh ingredients and minimal preservatives.
2. Chef-driven Grocery Options - Grocery stores can tap into the restaurant industry's network of chefs and culinary experts to create more attractive and diverse meal options for time-conscious customers.
3. Nutrition-forward Meals - Health-conscious consumers are increasingly looking for meals that are not just tasty, but also high in protein and low in sodium or other additives.
Industry Implications
1. Grocery & Supermarkets - This industry can leverage heat-and-eat meal trends to offer consumers more affordable and nutritious meal options as well as work with chefs to expand menu options.
2. Food Service - Food service providers can leverage their existing infrastructure and networks of culinary talent to offer heat-and-eat meals with a focus on fresh and healthy ingredients.
3. Meal Delivery Services - Meal delivery services can expand their offerings to include heat-and-eat options that offer convenience and are tailored for busy, health-conscious customers.