Easy Mondays is a new brand launched in 2019 by Jeremy Logan initially developed to offer high-quality, durable menswear. The first collection was set to launch in early 2020, but with the outbreak of the pandemic, the brand quickly released that there was a desperate need for face masks. Easy Mondays immediately pivoted to create premium face masks from exquisite Italian fabric originally meant for the brand’s menswear line.
Currently, the brand offers re-usable and washable masks in a variety of styles and colorways for men, women, and children. Prices start at $15 CAD and are available online as well as in a variety of retail stores across Canada, with Toronto shops including Floorplay Socks, Thursdays, Andrews, and Philistine.
Easy Mondays face masks will appeal to conscious consumers For every mask purchased, a mask is donated to a Canadian organization in need including organizations like Yonge Street Mission, Chai Lifeline, and more.
Charitable High-Quality Masks
Easy Mondays Offers Premium Masks That Give Back to the Community
Trend Themes
1. Charitable Face Masks - Creating premium face masks that give back to the community.
2. Pivoting in Response to Pandemic - Quickly adapting to changing market needs and adjusting product offerings.
3. Reusable and Washable Masks - Providing sustainable alternatives to single-use masks.
Industry Implications
1. Fashion Retail - Offering high-quality masks as a new product category.
2. Social Impact - Collaborating with charitable organizations to support community needs.
3. E-commerce - Selling masks online through various retail platforms.