In Arrigorriaga, Spain, a man by the name of Merche Laseca owns Easy Gym. What started off as a normal everyday workout center soon turned into a new hot spot.
In recent years, Merche Laseca noticed that he was getting fewer members at his gym, so he decided to do a total revamp of Easy Gym by offering full naked workouts. Merche Laseca noticed that his area of Spain was becoming a popular destination for naturists. The area is also surrounded by almost 12 nudist beaches.
Turning Easy Gym into a spot where people could workout nude quickly got a lot of attention and a lot of new members. With the rise of naturists around the area, it's certain that Easy Gym will succeed in the fitness business.
Fully Exposed Fitness
In Spain, Easy Gym Offers Members Completely Naked Workouts
Trend Themes
1. Naked Workouts - The trend of naked workouts is disrupting the traditional gym experience and attracting naturist customers.
2. Naturist Fitness - The trend of naturist fitness is creating a new niche market for gym owners to target.
3. Revamping Fitness Centers - The trend of revamping traditional fitness centers with unique experiences is generating interest and new customers.
Industry Implications
1. Fitness Centers - The fitness industry has an opportunity to add naked workouts as an option to attract naturist customers and expand their market.
2. Naturist Tourism - The tourism industry in Spain's Arrigorriaga region has an opportunity to promote naturist fitness at Easy Gym and attract naturist tourists.
3. Event Planning - Event planners have an opportunity to organize nude workout events and capitalize on the trend of naturist fitness.