In celebration of Easter Pabst Blue Ribbon and creative lab CALLEN recently launched a new type of Easter hung -- an Easter Kegg hunt. On Saturday, April 16, residents of Philadelphia, Milwaukee, Tampa, and Portland, Oregon will be able to search their towns for a pastel-painted keg of Pabst Blue Ribbon beer.
All of the Easter Keggs will be carefully hidden around select cities for any resident aged 21 and over to find. Clues will be posted to the Pabst Blue Ribbon social channels including Instagram, Twitter and Facebook starting at 11 a.m. EST this Friday, April 15. The clues will help Kegg hunters and in the event of a tiebreaker, participants will face off in a game of trivia.
Easter Kegg Hunts
Pabst Blue Ribbon Celebrates the Holiday with an Easter Kegg Hunt
Trend Themes
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Industry Implications
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