To celebrate the upcoming game Need for Speed: The Run, Electronic Arts is releasing a few fashionable items with the EA x Adidas Originals Collection. This won't be the first time that EA has ventured into fashion having released a pair of Madden NFL 12 Hall of Fame sneakers with Nike.
To start things off, the EA x Adidas Originals Collection will include a limited pair of 50 Top X sneakers with the first 10 getting access to exclusive events. These are a high-top style with a glistening black upper contrasted by a subtle gray. Other details include an "X" embedded on the tongue and a lace tag that says "The Run" as a nod to the title of the game. In addition to the sneakers, there will also be three t-shirts and a hoodie.
Street-Racing Gamer Fashion
The EA x Adidas Originals are Feeling the Need for Speed
Trend Themes
1. Gamer Fashion - The intersection of fashion and gaming is a growing trend, with opportunities for collaborations and exclusive releases.
2. Limited Edition Items - The trend of releasing limited edition items, such as sneakers and clothing, creates an exclusive and sought-after product for consumers.
3. Gaming-inspired Fashion - The trend of incorporating gaming elements, such as logos and designs, into fashion items is a new way to appeal to the gaming community and create unique products.
Industry Implications
1. Fashion - There is an opportunity in the fashion industry to collaborate with the gaming world and create unique, limited edition items that appeal to a younger audience.
2. Gaming - There is potential in the gaming industry to expand into merchandise and fashion collaborations, offering exclusive items to fans and generating additional revenue streams.
3. Sportswear - The trend of releasing limited edition sneakers and clothing in collaboration with popular games and franchises is an opportunity for sportswear brands to tap into the gaming market and create collectible items.