In an effort to raise awareness for children living with Dyslexia, the non profit Dyslexia Canada, has released a campaign dubbed "It's Hard to Read" which offers insights into the neurological condition.
Roughly 15 - 20% of children are diagnosed with Dyslexia, and while the resources are out there to support them through education, there's a gap in public knowledge. To help people understand what it is like to live with the condition, Dyslexia Canada partnered with agency Dentsumcgarrybowen to create a dizzying website. The site features jumbled letters a background that contrasts the font, making for a confusing reading experience that's similar to how those living with the learning disorder interpret words and phrases.
Dyslexia Awareness Websites
The Dizzying Site is for Dyslexia Canada's It’s Hard to Read Campaign
Trend Themes
1. Dyslexia Awareness Campaigns - Organizations are increasing their efforts to raise awareness and educate the public about Dyslexia.
2. Neurodiversity Acceptance - The movement towards accepting and accommodating differences in neurological functioning is gaining traction.
3. Accessible Web Design - Web designers are exploring new ways to make websites accessible for individuals with learning disorders like Dyslexia.
Industry Implications
1. Education - Educational institutions can take advantage of these awareness campaigns and work towards creating inclusive learning environments.
2. Non-profit - Non-profit organizations that focus on supporting individuals with learning disorders can use these campaigns and websites to connect with a wider audience.
3. Web Design - Web designers can tap into the need for accessible web design by exploring new technologies and design approaches.