While dyslexia is notoriously known as a learning disability, the new campaign by the Dyslexia Association of Malaysia strives to demonstrate that it doesn't have to hold you back in life.
Three posters featuring the faces of world-renowned famous icons including Einstein, John Lennon and Picasso were drawn by Vince Low, an illustrator who has dyslexia with phrases like "dyslexia couldn't hide Dylon's talent" and "dyslexia failed to repress Picasso" incorporated into the designs. Choosing a broad range of figures, from scientist to artists, really imparts the message that you can still accomplish dreams and success even if you suffer from this syndrome.
At the bottom of each poster is a message from the Dyslexia Association of Malaysia to parents, explaining that dyslexic children are not doomed to a life of failure.
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Trend Themes
1. Dyslexia Empowerment Campaigns - Creating campaigns that empower individuals with dyslexia can open up opportunities for them in all aspects of life.
2. Celebrity-inspired Ad Campaigns - Using famous faces to promote a cause can attract attention and give a human touch to the subject matter.
3. Illustration-based Advertising - Incorporating eye-catching and innovative illustrations into advertising can create a lasting impact on viewers.
Industry Implications
1. Nonprofit Organizations - Nonprofits can take a page out of the Dyslexia Association of Malaysia's book and use creative advertising campaigns to draw attention to their cause.
2. Education - This type of advertising campaign can be used by educational institutions to provide inspiration and motivation to students with dyslexia and other learning disabilities.
3. Marketing and Advertising - Marketing firms can use illustration-heavy campaigns to create more impactful and memorable ads for their clients.