Fitworld, a Dutch gym has launched “Naked Sunday.†Media were invited to attend the first session in Heteren, a town 60 miles east of Amsterdam.
Those in attendance were males in their middle ages and up as well as a hoard of journalists who watched them workout in the nude. From lifting weights to using aerobic machines like stationary bikes, the men worked up a sweat. They did participate in group fitness classes however, and staff were clothed in aprons with images of nude bodies on them.
What about hygiene considerations? Nudists had to cover machines with towels or disposable seat covers and asked to use a disinfectant on the equipment after use.
The intention of a nude workout is to allow people to feel free and relaxed. Having photographers, TV crews and journalists present likely didn't hindered the experience of freedom they were looking for.
Eight women had signed up for the event, but none of them showed up for the event. Nudity is a natural part of European culture, from an abundance of nude beaches to naked images on TV.
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Dutch Nudists
Get Buff at the Gym
Trend Themes
1. Nude Workout - The trend of practicing nudism while working out at the gym is emerging as an alternative to traditional workouts, presenting potential opportunities to create nudist-geared gyms and wellness centers.
2. Naturist Tourism - Naturist resorts and hotels offer a unique travel experience to vacationers who seek an escape from the conventional hotel scene, creating opportunities to introduce wellness tourism packages for nudist travelers.
3. Comfortable Nudism - The trend of encouraging a comfortable atmosphere for individuals who choose to practice nudism in public spaces creates opportunities for businesses or spaces that cater to or provide updated guidelines for establishing comfortable nudist environments.
Industry Implications
1. Fitness - Fitness clubs and gyms can incorporate the trend of nude workouts into their classes, attract a new kind of demographic, and create opportunities for nudist health coaches and trainers.
2. Hospitality - The naturist trend opens opportunities for the hospitality industry to create new or retrofit existing resorts that cater to nudists with amenities such as nudist beaches, comfortable accommodations, and wellness spas for nature enthusiasts.
3. Retail - The trend towards casual and comfortable nudism presents an opportunity for the retail industry to create new products geared towards or promote nudism-friendly lifestyles such as clothing, accessories, and personal grooming products, among others.