The end of the world is nearing, according to the Mayans, so it's encouraged that by December 21, 2012, people bang it out as much as possible according to the Durex apocalypse campaign by Daniel James Evans.
The fake ads created by Evans include cheeky remarks and illicit puns on the arrival of the Mayan-predicted end-of-the-world, the Durex apocalypse campaign encourages users to take their time and make it count since "the end of the world doesn't come quickly," so neither should they.
Evans does a remarkable job highlighting the "coming" of the end of the world and as these may be the last intimate moments spent with a loved one, stranger or self, why shouldn't it be one of the most exhilarating releases ever?
Exhilarating Apocalyptic Releases
The Durex Apocalypse Campaign Encourages People to 'Bang' It Out
Trend Themes
1. Apocalyptic Marketing - Opportunity for businesses to create provocative and daring marketing campaigns around predicted apocalyptic events.
2. Sexual Health Promotion - Opportunity for companies to create sex-positive campaigns that encourage sexual health and satisfaction.
3. Humorous Advertising - Opportunity for brands to use humor to engage with consumers and create memorable campaigns.
Industry Implications
1. Condom Industry - Opportunity for condom companies to produce special edition end-of-the-world themed products.
2. Advertising Industry - Opportunity for advertising agencies to create bold and daring campaigns that stand out in a crowded market.
3. Sexual Health Industry - Opportunity for companies in the sexual health space to promote a healthy and positive approach to sexuality.