Branded Espresso Martinis

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Dunkin' and Martha Stewart Shared the Perfect Dunkintini Recipe

For the 2023 holiday season, Dunkin' teamed up with Martha Stewart to share the recipe for the perfect Dunkintini, and drop all-new, limited-edition holiday merch like the Dunkin’ Cocktail Shaker and Martini Cups.

Crafting a Dunkintini calls for a shot of Dunkin’ Espresso, vodka and coffee liqueur and optionally, a sweet treat like a donut to enjoy alongside it. This twist on the classic espresso martini is shaken using the all-new Dunkin’ Cocktail Shaker, which is hot pink and decorated with a colorful pattern of sprinkles. To serve, the festive Dunkin' cocktail can be poured into a chilled glass, or one of the brand's Martini Cups, now available for pre-order in Light Pink, Dark Pink and Green hues to match the sweetness of the holidays.
Trend Themes
1. Holiday-themed Cocktail Recipes - Creating branded holiday-themed cocktails, such as the Dunkintini, is an opportunity for companies to engage with consumers and offer unique experiences during the holiday season.
2. Limited-edition Holiday Merchandise - Releasing limited-edition holiday merchandise, like Dunkin’s Cocktail Shaker and Martini Cups, allows brands to generate excitement and attract consumers looking for special holiday-themed products.
3. Collaborations with Influential Figures - Partnering with influential figures, such as Martha Stewart, provides brands with the opportunity to tap into their fanbase and leverage their expertise to create unique and curated offerings.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the creation of branded holiday-themed cocktails that offer a unique flavor experience to attract consumers during the holiday season.
2. Retail - The retail industry can capitalize on the popularity of limited-edition holiday merchandise by offering exclusive, seasonal products that create a sense of urgency and drive sales.
3. Marketing and Collaboration - The marketing and collaboration industry can facilitate partnerships between brands and influential figures, allowing companies to leverage their influence and expertise to create innovative and impactful offerings.

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