For the 2023 holiday season, Dunkin' teamed up with Martha Stewart to share the recipe for the perfect Dunkintini, and drop all-new, limited-edition holiday merch like the Dunkin’ Cocktail Shaker and Martini Cups.
Crafting a Dunkintini calls for a shot of Dunkin’ Espresso, vodka and coffee liqueur and optionally, a sweet treat like a donut to enjoy alongside it. This twist on the classic espresso martini is shaken using the all-new Dunkin’ Cocktail Shaker, which is hot pink and decorated with a colorful pattern of sprinkles. To serve, the festive Dunkin' cocktail can be poured into a chilled glass, or one of the brand's Martini Cups, now available for pre-order in Light Pink, Dark Pink and Green hues to match the sweetness of the holidays.
Branded Espresso Martinis
Dunkin' and Martha Stewart Shared the Perfect Dunkintini Recipe
Trend Themes
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Holiday-themed Cocktail Recipes — Creating branded holiday-themed cocktails, such as the Dunkintini, is an opportunity for companies to engage with consumers and offer unique experiences during the holiday season.
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Limited-edition Holiday Merchandise — Releasing limited-edition holiday merchandise, like Dunkin’s Cocktail Shaker and Martini Cups, allows brands to generate excitement and attract consumers looking for special holiday-themed products.
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Collaborations with Influential Figures — Partnering with influential figures, such as Martha Stewart, provides brands with the opportunity to tap into their fanbase and leverage their expertise to create unique and curated offerings.
Industry Implications
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Food and Beverage — The food and beverage industry can explore the creation of branded holiday-themed cocktails that offer a unique flavor experience to attract consumers during the holiday season.
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Marketing and Collaboration — The marketing and collaboration industry can facilitate partnerships between brands and influential figures, allowing companies to leverage their influence and expertise to create innovative and impactful offerings.