The Dunkin' Strawberry Popping Bubbles are a new menu item add-on announced from the QSR brand to offer consumers a way to enhance their choice of drink with a touch of fruit taste and texture.
The bubbles are formulated with a color that's sourced from plants and can be ordered with some of the brand's cold drinks including its Refreshers. The drinks ordered with the bubbles are capped off with a wide paper straw in the brand's signature pink and orange colors.
The Dunkin' Strawberry Popping Bubbles are arriving on the brand's menus for a limited time only starting on June 23, 2021 and are being launched alongside an online virtual game that will offer a range of prizes including a $5,000 cash jackpot.
Bursting Berry Beverage Bubbles
The Dunkin' Strawberry Popping Bubbles Can Be Added to Any Drink
Trend Themes
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Fruit Popping Bubbles — Opportunities for other brands to offer their own versions of popping bubbles as an add-on to beverages.
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Vegetable-based Coloring — Possibility for other QSR chains to incorporate sustainable and plant-based coloring into their food and beverage offerings.
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Online Virtual Game Campaigns — Potential for other businesses to launch online virtual game campaigns to engage consumers and offer prizes.
Industry Implications
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Quick Service Restaurants (qsrs) — Opportunities for QSR brands to enhance their drink offerings with added textures and flavors, such as bursting fruit bubbles.
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Beverage Industry — Potential for the beverage industry to experiment with unique additives, such as popping bubbles, to create new and exciting drink experiences for customers.
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Gaming Industry — Possibility for the gaming industry to collaborate with business brands to create engaging online virtual game campaigns to promote products and services.