This summer, Dunkin' is giving consumers more than just iced coffee to sip on with the introduction of its colorful new Dunkin' Refreshers iced beverages.
The new Dunkin' Refreshers are fruity, boldly colored ice tea drinks that are meant to provide "a boost of brightness, energy, and excitement." Available in both Strawberry Dragonfruit and Peach Passion Fruit varieties, the cool new drinks are made from a blend of iced green tea, flavored fruit concentrate, and B vitamins. In fact, Dunkin' notes that both drinks are a good source of B3, B5, B6, and B12 vitamins. Best of all, the coffee chain is offering medium Dunkin' Refreshers now through July 28, 2020, for just $2.
Vitamin-Rich Iced Teas
The Colorful New Dunkin' Refreshers are Made with Iced Green Tea
Trend Themes
1. Vitamin-rich Beverages - There is opportunity for the beverage industry to continue innovating with vitamin-rich drink options, especially as consumers become more health-conscious and interested in functional ingredients.
2. Bold and Colorful Drinks - The popularity of colorful and fruity drinks presents an opportunity for the beverage industry to explore new flavor combinations and visually pleasing options.
3. Blended Flavors - The use of flavored fruit concentrate in the Dunkin' Refreshers highlights the potential for using blended flavors in drinks to create unique taste profiles and differentiate products from competitors.
Industry Implications
1. Beverage Industry - The beverage industry can continue to capitalize on the trend of functional ingredients in drinks by incorporating vitamins and other nutrients into new beverage offerings.
2. Food Service Industry - Restaurants and coffee shops can create their own versions of vitamin-rich iced tea beverages to meet the growing demand for refreshing, functional drinks.
3. Retail Industry - Retailers can stock and market vitamin-rich and visually appealing drink options to cater to customers who prioritize both taste and health in their beverage choices.