The new 2022 Dunkin’ holiday menu has been debuted by the brand to welcome the arrival of cooler temperatures and offer patrons a way to enjoy the flavors of the season.
The menu includes the new Cookie Butter Cold Brew, the Cookie Butter Donut and the Pancake Wake-Up Wrap, which are each crafted with premium ingredients. The menu also includes the returning Toasted White Chocolate Signature Latte, the Peppermint Mocha Signature Latte, the Cranberry Orange Muffin and the Holiday Blend Coffee.
The new Dunkin’ holiday menu is launching alongside the brand's festive branding on its packaging that sees many recognizable holiday images transformed with donuts. The various flavors highlighted within the collection come as part of the evolution of holiday flavors as brands seek to move beyond the expected.
Festively Flavored Cafe Menus
The Dunkin’ Holiday Menu Has Been Debuted with New Offerings
Trend Themes
1. Evolved Holiday Flavors - The Dunkin' holiday menu's evolution of flavors showcases an opportunity for other brands to experiment and create unique and unexpected holiday-themed offerings.
2. Festive Packaging - The use of festive branding on Dunkin's packaging presents an opportunity for other brands to refresh their own packaging and create a new sense of excitement around their products.
3. Premium Ingredients - The use of premium ingredients in Dunkin's new holiday menu sparks an opportunity for brands to offer high-quality, elevated versions of everyday menu items.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to elevate their menu offerings by using premium ingredients and experimenting with unique holiday-themed menu items.
2. Packaging - The use of festive packaging can be an opportunity for packaging companies to pitch unique designs to brands aiming to refresh their image.
3. Beverage - The Dunkin' holiday menu's introduction of new holiday-themed lattes and iced coffee drinks could inspire other beverage companies to experiment with holiday flavors and create seasonal drinks.