Special edition, co-branded phones seem to have a healthy niche market in people who like having mobiles branded with their favorite SuperCar or bike. Maybe it's a substitute for not being able to buy the actual thing. The Ducati Z770 SE phones are the latest automotive offering which are based on Sony Ericsson's tri-band GSM Z770 platform.
The special edition phone comes with Ducati branded covers, themes, screensavers, videos and a special Ducati Bluetooth headset based on HBH DS-220.
The Ducati Z770 comes out in Italy this month.
Co-Branded Phones
Sony Ericsson Ducati Z770
Trend Themes
1. Co-branded Phones - Disruptive Innovation Opportunity: Explore partnerships with popular brands to create co-branded phones, tapping into the niche market of consumers who want mobiles branded with their favorite SuperCar or bike.
2. Special Edition Products - Disruptive Innovation Opportunity: Develop special edition products with branded covers, themes, and accessories to cater to consumers' desire for exclusive and unique offerings.
3. Niche Automotive Market - Disruptive Innovation Opportunity: Target the niche automotive market by creating customizable phones that reflect consumers' passion for specific automotive brands, providing a unique and personalized mobile experience.
Industry Implications
1. Mobile Phone Manufacturing - Disruptive Innovation Opportunity: Collaborate with automotive brands to co-brand and design mobile phones, creating a new revenue stream and strengthening brand associations.
2. Consumer Electronics - Disruptive Innovation Opportunity: Introduce special edition products in the consumer electronics industry, enhancing brand image and attracting consumers seeking exclusive and customized offerings.
3. Automotive Accessories - Disruptive Innovation Opportunity: Expand into the co-branded phone market, offering automotive-themed accessories and merchandise to tap into the growing demand for branded products among automotive enthusiasts.