The DSquared2 Fall 2012 ad campaign elaborates on the runway show's '60s graduation theme. Instead of taking place in the school gymnasium, which the catwalk simulated to an extent, the images center around a classroom filled with retro rebels. As though channeling their best 'Breakfast Club' personas (wrong era, but right attitude), models Daphne Groeneveld, Bette Franke and Frida Aasen alongside male models Simon Van Meervenne and Liuk Bass are stylish nonchalant as they sit back at their student desks.
Shot by photography duo Mert & Marcus with art direction by Giovanni Bianco, the DSquared2 Fall 2012 ad campaign is certainly relatable. The photoshoot was styled by Katie Grand, who concentrated on denim, knit sweaters and embellished eyewear.
Retro Classroom Fashion
The DSquared2 Fall 2012 Campaign is Youthful and Rebellious
Trend Themes
1. Retro Classroom Fashion - Opportunity for fashion brands to create collections inspired by the rebellious and youthful style of 60s classroom fashion.
2. Youthful and Rebellious Ads - Opportunity for advertising agencies to develop campaigns that capture the essence of rebellion and youthfulness in unique and relatable ways.
3. Retro-inspired Styling - Opportunity for fashion stylists to incorporate retro elements like denim, knit sweaters, and embellished eyewear into contemporary looks for a trendy and nostalgic appeal.
Industry Implications
1. Fashion - Fashion brands can leverage the retro classroom fashion trend to create new collections that resonate with consumers looking for rebellious and nostalgic styles.
2. Advertising - Advertising agencies can capitalize on the youthful and rebellious theme in the DSquared2 Fall 2012 campaign to develop compelling campaigns that connect with target audiences on a deeper level.
3. Fashion Styling - Fashion stylists can embrace the retro-inspired styling seen in the DSquared2 Fall 2012 campaign to create unique and trendy looks for clients seeking a nostalgic and edgy aesthetic.