For their Spring 2010 menswear collection D’Squared sent models down the runway wearing layered outfits of camping gear. If those model were in the wild, they would be ready for anything!
There are a lot of people who detest camping, but I do think that this D’Squared Spring 2010 collection will help raise camping’s unfashionable image.
Implications - Menswear is more stylistic and abstract than ever, with the modern man demanding just as much opportunity for self expression as women. Some recent innovations even involve makeup for men, signifying a shift in what is expected of males today. Though the heterosexual male is still exactly that, there is no longer an effeminate association with being a stylish man.
Kooky Camp Couture
D'Squared's Motley Spring 2010 Menswear
Trend Themes
1. Stylistic Menswear - The modern man demands more opportunities for self-expression through fashion, opening up innovation in menswear.
2. Makeup for Men - The shift in societal expectations has led to the emergence of makeup for men, creating disruptive innovation opportunities in the beauty industry.
3. Breaking Gender Stereotypes - The concept of a stylish man is no longer associated with being effeminate, presenting opportunities for disruptive innovation in challenging traditional gender norms.
Industry Implications
1. Fashion - The stylistic menswear trend offers disruptive innovation opportunities for fashion brands to cater to the modern man's demand for self-expression.
2. Beauty - The rise of makeup for men opens up disruptive innovation opportunities for the beauty industry to tap into the growing market of male grooming and self-care.
3. Gender Equality - Breaking gender stereotypes in fashion and beauty presents disruptive innovation opportunities for industries focused on promoting gender equality and inclusivity.