Due to the need for socially distanced events, drive-in cinemas have become popular once again and Lexus offered an experience of its own with the Lexus Culinary Cinema. The three-night gourmet drive-in movie event in Los Angeles treated movie-goers to chef-created dinners inspired by the featured films.
For three consecutive sold-out nights, drivers were able to have a comfortable dinner and a movie experience based on Once Upon a Time in Hollywood, Sideways and Little Miss Sunshine. Tickets for the experience were priced at just $25 per person and included pre-movie trivia, admission to the film, the three-course meal and a complimentary gift bag. The event gave drivers the chance to experience the work of Lexus Culinary Masters like Jon Shook and Vinny Dotolo, Ludo Lefebvre and Carlo Mirarchi.
Culinary Drive-In Cinemas
The Lexus Culinary Cinema Elevates the Drive-In Movie Experience
Trend Themes
1. Gourmet Drive-in Cinemas - In the wake of social distancing, drive-in cinemas are back and ready to provide distinct culinary-based cinema experiences.
2. Chef-inspired Movie Events - The popularity of cinema-based events is quickly rising, with major brands taking the lead in offering immersive cinema and dining experiences.
3. Drive-in Meal Service - Drive-in dining experiences are becoming more innovative, featuring chef-curated menus for guests to enjoy from the comfort of their cars.
Industry Implications
1. Hospitality Industry - Drive-in events are becoming more popular in the hospitality industry, allowing movie-goers to enjoy safe, socially distanced communal environments.
2. Automotive Industry - Carmakers are beginning to incorporate the movie cinema experience into their products, creating opportunities for prospective customers to envision the car as a space to relax and unwind.
3. Film Industry - The film industry can explore opportunities for promoting their cinema releases through sponsored drive-in events that alternate as marketing campaigns.