The Dries Van Noten fashion approach has always been unpredictable and the presentation of the Spring/Summer 2020 clothing range is a great example of this. While previously, the Belgian fashion designer embraced a more pared-back and understated aesthetic, his upcoming stylings are everything but.
From hot pink silk trousers combined with draped leopard print trenches and matching bags to leathery burnt orange pants outfitted with a classic checkered shirt that is tucked in, the Dries Van Noten fashion presentation is definitely eclectic. The tailoring and silhouettes exude a strongly psychedelic 70s vibe which, undoubtedly, translates well in the contemporary environment. Moreover, the obviously oversaturated stylings might begin to symbol the transition of high fashion from minimalism to a more sculpturally inspired maximalism.
Photo Credits: Regis Colin Berthelier/ NOWFashion
Ultra-Chromatic Overstated Fashion Lines
Dries Van Noten Fashion Stuns with Color in the 2020 Line
Trend Themes
1. Colorful Fashion - Disruptive innovation opportunities include experimenting with bold colors and unique combinations to create visually striking designs.
2. Eclectic Styling - Disruptive innovation opportunities lie in embracing a mix-and-match approach and combining unexpected elements for a unique fashion statement.
3. Maximalist Fashion - Disruptive innovation opportunities include exploring exaggerated proportions, extravagant details, and bold patterns to push the boundaries of fashion design.
Industry Implications
1. Fashion Design - The fashion industry can capitalize on the trend of ultra-chromatic overstated fashion lines by creating vibrant and unconventional clothing collections.
2. Luxury Retail - Luxury retailers can seize disruptive innovation opportunities by showcasing and selling bold, eclectic, and maximalist fashion pieces to cater to a growing demand for unique and expressive styles.
3. Fashion Photography - The trend of colorful and eclectic fashion opens up disruptive innovation opportunities for fashion photographers, allowing them to experiment with vivid color palettes and creative compositions.