For the company Farnheit212, Drew Beam created a series of chronologically incorrect illustrations which innocently and humorously hold your attention. Featuring his version 'Lunch Atop a Skyscraper' and a hilarious version of the queen playing Wii, Drew Beam has successfully re-imagined a lot of our culture's classic images.
Check out more work from Drew Beam, as well as other pieces featured on the Fahrenheit212 site, by clicking on the links below.
Implications - Celebrities are always at the forefront of fashion, market changes and other products, but they always seem out of reach for the average person. This creates an opportunity for businesses to relate and connect with celebrities and see them in a more likeable way. Businesses can take advantage of this by marketing their spokesmen to be more relatable and therefore more influential on the consumer.
Remixed Classic Photos
Drew Beam Recreates Iconic Cultural Images
Trend Themes
1. Re-imagined Cultural Images - The trend of re-imagining classic cultural images provides opportunities for creative marketing campaigns, nostalgic brand association, and novel product design.
2. Chronologically Incorrect Illustrations - The trend of creating alternative histories and blurring timelines presents opportunities for imaginative storytelling, historical education, and unique artistic expression.
3. Humorous Celebrity Portrayals - The trend of portraying celebrities in unconventional and humorous ways offers opportunities for enhancing brand personalities, creating viral social media content, and engaging with younger audiences.
Industry Implications
1. Advertising - Advertising agencies can leverage the trend of re-imagined cultural images to create compelling and shareable content that resonates with audiences and promotes brand messaging.
2. Fashion - Fashion brands can utilize the trend of chronologically incorrect illustrations to craft unique and imaginative marketing campaigns, showcase the evolution of their designs, and create fashion lines inspired by different eras.
3. Art and Design - Artists and designers can tap into the trend of humorous celebrity portrayals to create playful and irreverent works, differentiate themselves from competitors, and gain recognition in the media and popular culture.